Edition 003 ·
A page worth opening.
A good title is a small promise. A useful reading list is a set of promises you have chosen to spend time on. This edition connects the two.
A web edition, not a sent newsletter. RSS is available now; email signup opens after delivery and unsubscribe setup.
The reading list
Begin with one question and up to five sources. Try two sessions, then remove a feed that did not help.
Start an RSS reading list you can finish. ↗The title
Say what the page helps someone do. Make the headline, description and opening describe the same job.
Write a search title that matches the page. ↗The link
Keep a naming sheet for source, medium and campaign. Tags label a visit for a measurement system; they do not count clicks themselves.
A simple naming system for campaign links. ↗One thing to try.
Try this: write a one-sentence promise for your next article, then remove any claim the page does not deliver.